How to Build a Successful and Innovative (Design) Brand Online

A brand is the personality that identifies a product, service or company and how it relates to key constituencies. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. A brand evokes passion, perseverance, power and the desire to succeed. Take a moment and ask yourself this question “Why does my competitor’s... Read More

How Web 3.0 is going to transform the way we blog

The World Wide Web is an interesting paradox. It’s made with computers, but for the people. The sites we visit every day use natural language, images and page layout to present information in a way that’s easy for us to comprehend. Even though they are central to creating and maintaining the Web, the computers themselves really can’t make sense of all this information. They can’t read, see relationships or make decisions like... Read More