How to Build a Successful and Innovative (Design) Brand Online

A brand is the personality that identifies a product, service or company and how it relates to key constituencies. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. A brand evokes passion, perseverance, power and the desire to succeed. Take a moment and ask yourself this question “Why does my competitor’s... Read More

25 iconic corporate logo tutorials to challenge your skills

A logo is a graphic mark or an emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. A brand, on the other hand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand... Read More

30 Logo Designs with Creative Use of Negative Space

One of the great ways to add an impressive style to a logo is to use Negative Space. Negative Space refers to the “white space”, or “paper color” that shows through a design. Negative Space creates an interesting visual effect. It adds a subtle 3rd dimension, giving depth and a layered look to the logo. It is much more interesting to the eye than just a “positive” only object. By breaking up areas of solid color with... Read More

Create a crumbled paper effect in Photoshop + PSD

I was searching for some icons for inspiration to write a tutorial and I stumbled upon an awesome set of icons which really perked me up. I noticed a subtle look in those icons and starting to create them using Photoshop. I know that creating icons in Illustrator is more professional than trying them out in Photoshop but since I’m still new to Illustrator, and Photoshop is not that bad in vector graphics, I decided to create them in Photoshop. In... Read More