How to Build a Successful and Innovative (Design) Brand Online

A brand is the personality that identifies a product, service or company and how it relates to key constituencies. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. A brand evokes passion, perseverance, power and the desire to succeed. Take a moment and ask yourself this question “Why does my competitor’s... Read More

25 iconic corporate logo tutorials to challenge your skills

A logo is a graphic mark or an emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. A brand, on the other hand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand... Read More

27 hilarious stuff you wish, were Photoshopped

We have seen how Photoshop can be used to create some of the best known photo manipulations. This area of graphic design has certainly become a very popular one due to its importance in branding and identity of a company. What if, these photo manipulations were taken to the next level by actually creating mockups of some of the popular known brands. One of the prime reasons for such malpractices is due the popularity and price of the original products.... Read More