Logo Design

25 iconic corporate logo tutorials to challenge your skills

Jun 14th

A logo is a graphic mark or an emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. A brand, on the other hand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service.

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brand, identity, logo, Tutorials

30 Logo Designs with Creative Use of Negative Space

Mar 16th

Posted by Tom Walker in Articles

50 comments

One of the great ways to add an impressive style to a logo is to use Negative Space. Negative Space refers to the “white space”, or “paper color” that shows through a design. Negative Space creates an interesting visual effect. It adds a subtle 3rd dimension, giving depth and a layered look to the logo. It is much more interesting to the eye than just a “positive” only object.

By breaking up areas of solid color with negative, or white spaces a designer can ‘hide’ images, outline typography or create the illusion of shapes and objects.

This post brings together 30 examples of logos that creatively make use of negative space.

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creativity, logo, negative space

80 creative examples of logos featuring animals

Mar 8th

Posted by Richie in Articles

32 comments

The first thing that comes into our mind when we hear about a company or see an advertisement; is their logo. The amount of simplicity, yet creativity imbibed in such logos make them so memorable. Corporations often develop marketing strategies aimed at creating a logo that will become a memory trigger for decades to come. Famous logos have these two things in common: distinctiveness and simplicity.

The more distinctive a logo is, the more recognizable it becomes. The more complex a logo is, however, the less likely it will be that people will remember it.

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animals, creativity, logos, Typography